3D product video, company profile, corporate calendar

General Fittings Spa operates in the HVAC/plumbing market and is based in Gussago (BS).

Since 1981, it has designed and manufactured piping systems such as fittings, manifolds, valves, mixing units, and radiant panels. Thanks to 100% Made in Italy quality and a constant drive for innovation, General Fittings has become a market leader and now serves the international market.

With Propaganda3’s support, General Fittings now has a 3D product presentation video for its “5S00” line, a company profile, and a corporate calendar.

The product presentation video was created for the “Multijaws Press Fittings” system, specifically the 5S00 series: multi-profile “T” fittings for multilayer pipes.

Produced in 3D, the video shows the product rotating on a black background, making it the sole protagonist. Strong dynamism comes from camera movement and the soundtrack. Motion-design elements draw attention to specific product details—highlighting, zooming, and bringing features to light—while short info callouts explain key features.

Given General Fittings’ international scope, the video was produced not only in Italian but also in English, German, and Russian.

The company profile adheres to General Fittings’ brand identity, using a black background alongside the vibrant corporate colors—red and blue.

The informational copy brings together details about the company and its history, from its origins to its consolidation as an international leader.

Curious to see more? Download the General Fittings company profile here.

The latest outcome of our collaboration is the 2021 corporate calendar, created to celebrate General Fittings’ 40th anniversary. Unlike the product video and company profile—both aimed at the public—the calendar was designed to thank employees, the beating heart of the company.

Set against the signature black backgrounds, the calendar features a model elegantly interacting with selected General Fittings components—treating them, depending on the shot, like precious jewelry, refined cocktails, or gentle musical instruments.

If this kind of harmonious visual play is your cup of tea, you’ll probably enjoy the Wine Bar we created for Ca’ del Bosco at Salone del Mobile!